Pushy marketing works

Pushy marketing works.

So does spamming your list with requests & using guilt tactics.

We all hate being on the receiving or giving end of pushy marketing but it’s easy to revert to it because it works in the short term.

But inviting people to join your cause isn’t about selling, it’s about serving. It’s bringing people the opportunity to be the best version of themselves and live out their values.

Sure you can annoy or guilt someone into giving, but you can do so much better. Your donors and cause deserve better.

I want you to STEAL THIS STRATEGY I use when I do nonprofit campaigns with my clients.

All the marketing actions are divided into two categories.

1️⃣ Things that’ll drive growth for this campaign.

2️⃣ Planting seeds for next year's campaign & investing in the relationship.

Do this at the same time and you won’t just hit your fundraising goals, you’ll have people who value & enjoy hearing from you, interacting with you, and giving to you.

“People didn’t just donate, they replied thanking me for my email!” - a recent client.