Nice things people say about me
“After a year of trying to navigate the world of social media and figure out how to market ourselves and connect to our audience, I just felt even more lost and confused than when I began. A friend recommended your page, we got on a discovery call and I was beyond intrigued, you made social media sound so doable and realistic, would that work for us?
After the first session, I already knew what a huge game changer this would be and I was just annoyed I didn’t do this ages ago! Every session was packed with incredible information and tips, all geared specifically towards us, how to make us connect with our audience and shine as an organization. You gave such practical tools and insurmountable encouragement, showing all I could really do with our account. After every session, your guiding hand and supporting voice kept me going to go all in and take our social media to the next level.
The last session was the epitome of bittersweet, I truly feel like I have the tools and can move forward, but I’m so going to miss these sessions!! I would take this course thirty times over and will be recommending it to every one of my nonprofit friends.”
F. Trachtman
“Racheli was insightful, helpful and was able to guide me on executing my vision for my social media. She is organized, kind, and willing to help you work through limiting beliefs and challenges that can hold you back both personally and professionally. If you are serious about marketing and growing your business you are doing yourself a disservice by not signing up with Racheli. I'm not exaggerating when I say we saw ROI on day 1!!”
Valerie Goldberg , The No-Diet Life
We've hired social media coaches and strategists before but we have never had the right experience, synergy or actionable take-aways.
Racheli pushed us to really understand our target market, to experiment and create a clear tone and brand. She helped us from every step of the process - who we are, who we are speaking to, what we should say and how we should say it. She helped us craft posts and empowered us to be creative.
If you want to understand your audience and how to speak to them while simultaneously highlighting yourself, Racheli is the person for you! We didn't realize just how much hands-on, actionable work Racheli would be helping us with.
Instead of just being a place to promote ourselves, our social media is now a brand that people want to come back to. If you want real practice sessions on crafting the best posts, Racheli will be the perfect mentor and coach for you, and she’ll help you feel comfortable moving on without her!
Carly Friedman, My Tzedakah Fund
“We could not have been happier with Pedal Coaching. Racheli's advice and ideas were eye-opening, and changed our perspective on the potential social media has for our nonprofit, and the ease of maximizing it to the fullest. Racheli helped us build a clear social media strategy, helping us focus on our core audience, and building a set of guidelines to help keep our messaging clear and most impactful. We have a new set of tips and tricks to better understand our analytics, improve the quality of our posts, and grow our community and following. Racheli was so easy to work with and had so many valuable things to share. We highly recommend!”
Z. Dubinsky , CYP Raleigh
“I loved doing the Pedal Coaching. Not only have I seen our organization's engagement grow, I also feel empowered to create stronger content that better reflects our mission. Racheli is incredibly dedicated, and really goes the extra mile to make sure your organization succeeds.”
Mariel Scammell
“Racheli's six week program is everything!!! Racheli goes far beyond just the ins and outs of social media; we worked on understanding my demographic, recognizing our organization's strengths, clarifying our mission, and so much more. Coupled with her simple explanations and actionable tools, I feel like I have everything I need to supercharge our organization's social media.”
Musia Baumgarten, Jewish Montauk
“I just wanted to send a message to thank you very much for a beautiful campaign. Everyone in town is talking about it!! A lot of our Young Professionals who don’t usually give finally gave, which is a huge success. You really got to know us, talked our language, and made it easier to approach our larger donors, too. Thank you very much for everything!”
CYP Cleveland
I wanted to learn and develop new marketing strategies that would attract new students, and as a follower of the Pedal Instagram page and a newsletter subscriber, I knew Racheli had that extra *something* I needed to take my marketing to the next level. Identifying who your followers are and how to best catch their attention is a critical piece of any marketing plan. Racheli will help you use tools that are already available to you to get better engagement while also reaching your target audience by making small tweaks in your overall messaging. Overall, this work completely rewired the way I think about creating content or writing an email.
Lauren Morris, Move Inclusive Dance
“Racheli has one of the most valuable courses I have taken in my journey through nonprofit entrepreneurship. She is the queen of constructive criticism and genuinely wants to see your brand flourish. Not only is the course affordable, but it's also packed with incredibly helpful information and broken up into manageable segments.
One thing that delighted me was that even when I had mental blocks there was no judgment or lingering on subjects that we just couldn't work through at that moment. I like that Racheli helps you fill in the blanks to keep the process moving forward. Eventually, all the information falls into place naturally.
I would have paid double what I paid for, given the value, my only regret was not hiring her sooner.”
Daphne DeCelles, Think Her Project
“Thank you so much for your insights, thoughts, ideas, and flexibility! As we head into the fundraiser, I am incredibly appreciative of our time together. We’ve worked with a copywriter and strategist on our past campaign, but after following you on Instagram, I wanted to reach out anyway. The work we did together is at a level that we haven’t reached before. This is exactly what I needed and what I’ve been looking for. Content that doesn’t feel promotional but moves people to give and share. You nailed it.”
Aimee Baron - I Was Suppose to Have a Baby.
“The only feedback I have is wishing we started working with you earlier! Given the short amount of time prior to the campaign, you gave us great content to work with and make our campaign a great success, raising over $530,000.”
Eli Naditch
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Pedal would be a good fit for you.