If your content is not doing well

If your content isn’t taking off, DO THIS.

If you want your audience to like your content, then you’re going to have to actually think about what they like.

Most of us are guilty of creating content based on what WE like or want to share.
If that’s not working, it’s time to focus on your audience.

Here’s how to do it practically.
(save it now so you can actually implement 😆)

1️⃣ Have conversations with your current audience or ideal audience.
Not interviews where they’ll tell you what you want to hear. Just talk. Ask them about what’s going on in their life, their goal and challenges. Ask them why they got involved, why it’s important to them, and what they want to know about you & your field.

2️⃣ Use polls, comments, & DM’s.
Ask your audience what they want to see with quizzes & polls. Take note of what questions come into your DM’s & what ppl are commenting on, to get to know your audience better.

3️⃣ Look around.
Check out similar organizations and take note of what content is doing well and read the comments. You definitely don’t want to copy but you do what to gain insight into your ideal audience’s behaviors.

Photo @ninesidedshape